If you’re going to write a poem, first you have to feel something. You can’t be lifeless, slothful, regretful; you’ve got to feel life. Don’t be a sap, a charlatan, don’t be happy with what you have, what is going on around you. Be mad, sad, joyful; pick the right things to shout about. Not commerce, work, money, sex, drudgery, TV, commodities, politics, cars, images or celebrity. Avoid these toiletries like the plague and you’re more than half way there.