Popular poetry

Just when I start a movement – Poetry|Pulp – to get the appreciation of poetry into hearts and minds, the fecking BBC start a series on poetry, aiming to do the same thing. Being the BBC they will probably succeed, but also being the BBC it will probably end up seeming as aloof and inaccessible as it did before. What is the right approach, and how are we going to jam the hoof of poetry into the mouths of the confused? What we need first is a receptive audience but, let’s face it, poetry is never going to appeal to the masses.