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Why You Need Great Web Content & How To Write It

Why You Need Great Web Content & How To Write It

Fact: you need fresh content for your websiteWhy? Because over the last few years Google and the other search engines have changed the way they rank websites in organic (as opposed to paid) search results.Which means they now value excellent site content above most...

What Do You Mean You Didn’t Check It?

Imagine the scenario as an expensive and time-conscious marketing campaign nears its completion. The folders are printed, die-cut, assembled and laminated, the mailing house is waiting for the data spreadsheets; a team of part-time workers is standing by to insert the...
3 Killer Ways to Improve Your Writing

3 Killer Ways to Improve Your Writing

ImagineUse your imagination. Whether you are a creative writer or a copywriter (or both), using your imagination is the key to grabbing the attention of your reader.You see, we all like stories. And stories are an extension of our imagination. They help us to see...
If Your Web Page Sucks, SEO Won’t Save It

If Your Web Page Sucks, SEO Won’t Save It

Photo by John Morgan Can’t See the Web for the Trees?Seth Godin makes a valid point in his FREE ebook on web marketing and copy – No amount of SEO will make your customer buy if the web page isn’t properly set up to offer him/her anything.In...