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Why You Need Great Web Content & How To Write It

Why You Need Great Web Content & How To Write It

Fact: you need fresh content for your websiteWhy? Because over the last few years Google and the other search engines have changed the way they rank websites in organic (as opposed to paid) search results.Which means they now value excellent site content above most...

What Do You Mean You Didn’t Check It?

Imagine the scenario as an expensive and time-conscious marketing campaign nears its completion. The folders are printed, die-cut, assembled and laminated, the mailing house is waiting for the data spreadsheets; a team of part-time workers is standing by to insert the...

How to Sell Yourself as a Writer

All writers need to sell their work. Whether you’re a one-novel-a year-person, prolific spinner of romantic novellas, or a Tolkeinesque world-creator, immersed in maps and spin-off histories,To be successful you must SELL yourselfPut it this way – no one...
The Question to Ask Before Writing Your Book

The Question to Ask Before Writing Your Book

Who am I writing this for – in other words, what is my AUDIENCE?…and 5 Possible Answers:Posterity This is the easiest to deal with, because posterity doesn’t care. In fact, posterity may never happen (although it probably won’t end quite this...
Thinking is BAD for you

Thinking is BAD for you

Like me, you’re a writer. You write books, aphorisms, novels, poems – you’re probably working on something at the moment: memoirs, lyrics, blogs, in short: YOU NEED TO WRITEThere. It’s out in the open; you were born to write. And now, while you’re on my metaphorical...
If Your Web Page Sucks, SEO Won’t Save It

If Your Web Page Sucks, SEO Won’t Save It

Photo by John Morgan Can’t See the Web for the Trees?Seth Godin makes a valid point in his FREE ebook on web marketing and copy – No amount of SEO will make your customer buy if the web page isn’t properly set up to offer him/her anything.In...