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If Your Web Page Sucks, SEO Won’t Save It

If Your Web Page Sucks, SEO Won’t Save It

Photo by John Morgan Can’t See the Web for the Trees?Seth Godin makes a valid point in his FREE ebook on web marketing and copy – No amount of SEO will make your customer buy if the web page isn’t properly set up to offer him/her anything.In...

5 Powerful Steps to Persuasive Writing

HeadingsGet used to writing good headings. No, not just good headings – brilliant, witty, eye-catching headlines. Funny, poignant, memorable headings. Use the tabloids for inspiration. Or a carefully managed swipe file. Swipe file (see above) It’s not...

L plates for a new Mozart

We’re always learningThat’s the truth of it, the unwritten law of life. Stumbling, blathering, making mistakes as we go along. Stopping, getting STUCK. Taking a wrong turn, taking a U-turn. Going round in circles.No one starts with a great plan. Even...

The Customer is Queen

We haven’t had a King for a while, so it seems appropriate to modernise the adage I’ve used for the heading. And you don’t need to be a Royalist to appreciate the sentiment – your customer should always come first.It seems obvious, but...